A good marketing consultant advises you on budgeting and opportunity costs.
A MODERN BUSINESS NEEDS SKILLED AND CREATIVE PROFESSIONALS TO FILL ITS MARKETING DEPARTMENT.
A marketing consultant is an external professional who plans out, owns, and executes the marketing efforts of businesses, ranging from startups to Fortune 500 companies. They help their clients set up frameworks for boosting brand awareness, generating more leads, improving conversion rates, and other strategic marketing reasons.
Unlike a full-time, in-house employee, a consultant also acts like a partner – advising the management about best-practices, while also doing the hard work.
A consultant is different from a traditional advertising/marketing agency. The latter can only help come up with creative ways to execute your strategy and deliver your marketing messages. A consultant, on the other hand, can do everything – from conducting market research to executing the marketing campaigns.